Small Business Marketing Must Haves

1. Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results by Kathryn, Hendershot-Hurd

Comments

If you've ever been frustrated by the admonition by marketing "experts" who tell you to "pick a niche market" and then don't tell you how to go about doing just that... this is the book for you!

2. The SPIN Selling Fieldbook by Neil Rackham

Comments

Even though this is written for the sales professional, it contains golden nuggets which are essential information to anyone creating marketing messages.

3. Secrets of Great Rainmakers by Jeffery J Fox

Comments

The first half of this book is dedicated to looking INSIDE your business... because there's no point in issuing invitations to your business if it's not performing efficiently enough to get those customers to return.

4. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port

Comments

Yet another "look inside your business before you begin issuing invitations" type of instruction manual.

5. Bob Bly's Guide to Freelance Writing Success: How to Make $100,000 a Year As a Freelance Writer and Have the Time of Your Life Doing It by Robert, W Bly

Comments

Lots of good "service business building" tips in this book. Even if you're not planning a freelance writing career, if you're a service based professional, Bob Bly has words of wisdom for you.

6. Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold by Roy H. Williams

Comments

Not a "beginner's how to" but definitely a "what works and what doesn't" for the advertising and marketing professional

7. Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman

Comments

This is chocked FULL of interesting anecdotes which are both amusing and illustrative.

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Created by BeyondNicheMarketing

Must reads for anyone interesting in creating effective marketing and promotional materials for their own small business.